KIA has introduced a range of design enhancements and new engines for the new Optima.
Sold in Europe as a saloon or Sportswagon, the car made its debut at the Geneva International Motor Show, and is due on sale across Europe in Q3 2018.
The Optima range benefits from two new powertrain options: Kia’s all-new ‘U3’ 1.6-litre CRDi (Common-Rail Direct injection) diesel engine, and a 1.6-litre T-GDi (Turbocharged Gasoline Direct injection) engine. As well as refreshed exterior and interior design, the new Optima also features Kia’s latest active safety and in-car connectivity technologies.
Kia’s designers have made a series of modifications to the Optima’s exterior design. These include a revised front bumper design, as well as new LED tail-lamps and a revised design for the head- and fog lamps. Saloon models also feature a new rear bumper design. The ‘tiger-nose’ grille features a new bright chrome finish to create a more sophisticated, purposeful appearance. A new paint colour, ‘Runway Red’, is available, as well as new designs for the Optima’s 16-,17-, and 18-inch aluminium alloy wheels.
Inside, the cabin features a newly-designed steering wheel and satin-chrome trim on the centre console which extends across the dashboard. Buyers can specify their interior in black, two tone black and grey cloth or leather, or choose a new brown cloth or leather upholstery.
In addition, the Optima features new ambient lighting around the dashboard and doors, letting occupants switch between six different colours or assign different colours to individual driving modes. By default, cabin lighting floods the cabin in a soft green glow in Eco mode, while Sport mode turns lighting to red. Smart mode fills the interior with soft blue ambient lighting.
Kia has also modified the design of the Optima GT Line and high-performance Optima GT. For added style and on-road presence, GT and GT Line models feature new LED fog lamps, 18-inch aluminium alloy wheel designs, and subtle gloss black mirror caps, side sills and air intake grille. GT Line models are distinguished by distinctive new dual twin exhausts, while the Optima GT is fitted with chrome twin exhaust tips.
The interior features the same improvements to material quality and trim as the standard car, while the seats are now available in two-tone black and red leather. Black leather with contrasting red stitching is also available. The GT has front seats embroidered with subtle GT logos in contrast black or grey stitching, depending on the choice of upholstery.
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Optima at its optimum with new upgrades
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