The retailer, based on Park Spring Road, Grimethorpe, will donate 100 per cent of the profits from every sale of its ‘Heroes’ t-shirts and hoodies to the Barnsley Hospital Charity.
A spokesman said: “It's incredibly important to us to show our massive appreciation to the hard-working, dedicated NHS staff; and we want to say thanks to all of our healthcare workers who are doing everything they can to keep people healthy and safe during these strange and uncertain times.”
Recently, ASOS has donated clothing items to local hospitals for staff who can’t go home or need a change of clothes after their shifts.
NHS staff have also been offered a 20 per cent discount through the Blue Light Card scheme.
The firm has come under fire due to its Grimethorpe distribution centre remaining open while the country is under lockdown, but following visits from Barnsley Council - and government guidance that logistics companies should stay operational as much as they can - the site has been confirmed as meeting social distancing guidelines.
The council announced last week it would be carrying out unscheduled site visits to ensure standards continued to be met.