DEARNE FM is set to be rebranded as ‘Greatest Hits Radio’ from September after its owner, Bauer Media, has had to restructure due to the coronavirus pandemic.
The local radio station is one of more than 50 stations that will be re-branded as 'Greatest Hits', while ten of the company’s stations have been forced to close down.
Bauer Media said that the stations would not be sustainable once the coronavirus crisis is over.
Dee Ford, the managing director, said: “Audiences love and trust radio.
“Expanding the Hits Radio brand network will ensure listeners to these acquired stations benefit from multi-form digital distribution meaning they can continue to broadcast in an increasingly competitive, digital and voice-activated world.”
