Dean Silcock, 39, has owned Dynamite Terrace Menswear, based at Kendray Business Park, for the past six months but just a month before Christmas cruel thieves broke in and stole a haul of designer stock.
He told the Chronicle: “They managed to get the gates off and reversed into the store with a minibus before coming through the doorway and stealing the clothes.
“They stole about 80 per cent of my stock which is probably about £80,000 but I’m not too sure yet until we count it all up for the insurance company.”
This would have been been the store’s first Christmas trading season but with just 20 per cent of their stock remaining, Dean admits it will be tough.
“We sell designer clothes from brands like Stone Island so it’s all quite expensive,” he added.
“I’m going to try and keep on trading but it’s going to be really hard - it’s absolutely crippled me.”
A spokesperson for South Yorkshire Police said: “An investigation is underway into reports of a burglary at a property on Thornton Road in Kendray.
“It is believed that at 12:30am on November 11 offenders gained entry to the property by using their vehicle, a white van, to force the shutter doors open.
“An amount of clothes has been reported stolen from the store.
“Anyone with information that can help officers with their enquiries is asked to call 101 quoting incident number 140 of November 12, 2020.”