LOCAL businesses are cashing in on the growing bike culture by signing up to a new cycling loyalty scheme which offers discounts and rewards to customers arriving on two wheels.

Inmotion!, a partnership between local councils, has launched a new cycling loyalty scheme called Ride Rewards to encourage more people to cycle to local shops and cafes in the area and is calling on all business owners to join the scheme.

Businesses signing up to the Ride Rewards scheme will benefit from having their products and services promoted to everyone who obtains a card.

The scheme was launched at Geared Up Cycles, Wombwell, with the help of shop manager, Martin Dainty and Ride Rewards manager, Andrew Midgley.

Martin said: “We’re excited to be involved in any scheme that promotes cycling in the region. That’s why we’ve signed up to offer cardholders 10per cent off in store, including on our extensive range of e-bikes.”

Ride Rewards card holders should look out for the orange ‘Ride Rewards’ stickers which will be on display in windows of participating businesses. Retailers, cafes or other businesses who wish to sign up contact travel@inmotion.co.uk