A MEN'S fashion retailer which opened in Barnsley 75 years ago has begun a new chapter by extending its product lines and recruiting new staff.

Ashworth and Bird, in Eldon Street, has changed its name from Frank Bird Menswear under which it had traded since the second World War.

The move is part of a re-branding by the independent retail group which now owns the store.

General manager Neil Tennant said the company's approach remains as it was when Frank Bird founded the Barnsley shop.

** The full story appears in the Barnsley Chronicle newspaper, dated March 20. **