A SELFIE competition launched for pets and their owners is hoping to go viral to raise money for a Barnsley dementia charity.

The ‘Me and Thee’ photography competition is tapping into the selfie trend to encourage folk to take a snap of themselves with their pet to win a prize and be named best in show.

It is launched live at Crufts dog show on March 9 and will run for one month.

Barnsley Independent Alzheimer’s and Dementia Support group is hoping the stunt will go viral on social media as people taking part will be asked to post pictures with the hash tags ‘#me&thee’ and ‘#BIADS’.

Read more in this weeks Barnsley Chronicle