Khaled El-Ahmad has been appointed as Barnsley's new chief executive.
El-Ahmad, who is Swedish, joins from the City Football Group – the owners of Manchester City and their sister clubs around the world.
He has previously worked as chief scout at Swedish club Djurgarden, an analyst at Danish club AaB and CEO of a number of start-up companies.
The Reds have been looking for a new chief executive since the departure last month of Dane Murphy, who is expected to join their Championship rivals Nottingham Forest.
Barnsley co-Chairman Paul Conway told the club's website: “We are very excited to welcome Khaled to Barnsley as our Chief Executive Officer. Khaled has an incredible and diverse background in football and will immediately enhance Barnsley's overall management, recruiting, academy and commercial operations.
“We consider Barnsley to be one of the best evaluators of young talent in the Sky Bet Championship but it is also important for us as a Club to evolve our recruiting to other parts of the world including North America, South America and Scandinavia, all areas of expertise of Khaled.
“Furthermore, we need to further improve our commercial operations and enhance our academy, both areas of expertise of Khaled. We look forward to the upcoming season in the Sky Bet Championship and once again want to thank our supporters for their unwavering support.“