BARNSLEY FC will be sponsored by several different local firms and charities this season with a percentage of the profits going to charities who focus on discrimination.
The Reds cancelled their sponsorship with HEX in August over homophobic social media posts allegedly sent by representatives of the cryptocurrency.
Their new ‘Together Red’ scheme will see a handful of companies sponsor the shirts in blocks of games throughout the season, with charities on the shirts in at least eight matches. The first sponsor was Rapid Response Telecoms, whose name was on shirts for the 2-2 draw at Ipswich on Saturday.
Chief executive Khaled El-Ahmad said: “Challenging hate and abuse is integral to all at Oakwell, however it is not something that a football club undertakes on its own. It requires the collective backing of a community.
“I’m conscious of the work that the club and Reds in the Community have done, and continue to do, to combat these contentious issues. However, now, we are calling on all Barnsley Football Club fans and partners to unite, take a true stand, and help eradicate discriminatory abuse.”