SEAT’s eagerly awaited Arona is now available to order in the UK, priced from £16,555.
The fourth new model from the Barcelona-based brand in just 18 months is its first foray into the compact crossover class, and it also ushers in an innovative new approach to simplifying customer choice for easier car buying.
The Arona, named after a town on the sun-kissed island of Tenerife, is the baby brother to the Ateca SUV and will be looking to replicate the huge success which its larger sibling has had in its own class in recent months.
The SEAT Arona is the first compact crossover in the Volkswagen Group to use the state-of-the-art vehicle platform, MQB A0, the same as new Ibiza, majoring on stylish design, flexible practicality, top-draw quality and technology.
One of the key aspects to the launch of the Arona is SEAT’s bold approach to making the car buying process as easy as possible. Whether it’s online or in showroom, potential buyers will be heartened to see that the forward-thinking brand has introduced a stress-free range line-up. In short, to find their ideal model, customers simply choose from three elements: trim level, engine and colour. It’s that easy. There are no myriad options or packs to weigh up, enabling new owners to get behind the wheel of the exciting new crossover with the minimum of fuss.
To accommodate this thinking, the new Arona is being offered in six trims, each equipped with features today’s customers want and which will help the vehicle retain its value.
The grades dovetail with other SEAT models, with SE, FR and XCELLENCE, but, with each level expanded into additional versions that add in more equipment: SE Technology, FR Sport and XCELLENCE Lux. And for those who want to reap the rewards of being some of the first Arona owners, the SE and XCELLENCE First Edition models come even better equipped for a limited period.
